In a little over a century, Hénaff has become a key player on its market. The brand is recognised by 52% of the French population. Brand recognition even reaches an astounding 98% in Brittany, where it all started over a hundred years ago and where the company still has its base today, boasting a 230-strong workforce at its Pouldreuzic plant.
The brand is now leader on its principal market for terrines, rillettes and spreads at big store retailers with nearly 25% of the market share. Even abroad, Hénaff products are a favourite with gourmets: 5% of the production is exported.
50
million euros
of turnover
35%
ratio of Hénaff Pork Pâté
turnover
50
countries
with Hénaff Pork Pâté sales outlets
35 M
cans
of Hénaff pâté
230
employees
52%
brand awareness
in France
